Analytics.
SEO reporting that proves ROI. Custom dashboards, revenue attribution and monthly insights that turn data into decisions.
SEO analytics are the foundation of every successful SEO programme. I build analytics infrastructure that connects every organic touchpoint with revenue, giving you the predictive insights, attribution clarity and real-time dashboards you need to make confident investment decisions.
Everything you need to
dominate search.
What are SEO Analytics?
SEO analytics are the practice of measuring, analysing and reporting on the performance of your organic search programme. It goes beyond tracking rankings and traffic. It connects organic search activity with business outcomes: leads, revenue and pipeline.
- GA4 setup: goals, events and conversions configured for organic search tracking
- Google Search Console integration for keyword-level performance data
- CRM integration connecting organic traffic to pipeline and revenue
- Custom dashboards showing the metrics that matter to your business
SEO Reporting That Proves ROI
Most SEO reports are vanity metric dumps: traffic up 12 per cent, rankings improved for 15 keywords. None of that answers the question your CFO actually asks: how much revenue did SEO generate this month?
- Revenue attribution connecting organic traffic to closed deals and pipeline
- Keyword-level ROI: which target keywords generate the most revenue
- Page-level ROI: which content investments deliver the best return
- CRM integration: Salesforce, HubSpot, Pipedrive and custom platforms
Custom SEO Dashboards
I build custom, real-time dashboards that show the metrics that actually matter to your business. Each dashboard is designed for its specific audience: C-suite dashboards show revenue and ROI, marketing dashboards show rankings and traffic.
- Executive dashboards: revenue, ROI and organic market share
- Marketing dashboards: rankings, traffic, CTR and conversions
- Technical dashboards: crawl errors, Core Web Vitals and indexation
- Competitive benchmarking dashboards updated daily
Analytics Packages and Pricing
A basic analytics setup with GA4, Search Console and a custom dashboard typically costs between £1,500 and £3,000 as a one-off project. Ongoing analytics and reporting ranges from £1,000 to £3,000 per month.
- Analytics setup: £1,500-£3,000 one-off for GA4, Search Console and custom dashboard
- Ongoing reporting: £1,000-£3,000/month with monthly insight reports and CRM integration
- Value: the right analytics enable confident budget decisions and prove SEO ROI
- Transparent pricing with no hidden fees or long-term lock-in contracts
Common questions about Analytics.
What are SEO analytics?
SEO analytics are the practice of measuring, analysing and reporting on the performance of your organic search programme. It goes beyond tracking rankings and traffic to connect organic search activity with business outcomes like leads, revenue and pipeline.
How do you prove SEO ROI?
I build attribution models that connect organic traffic to actual revenue by integrating GA4 with your CRM. This shows the revenue contribution of every keyword, page and content investment, making the business case for SEO impossible to ignore.
What dashboards do you build?
I build custom dashboards in Looker Studio for different audiences: executive dashboards showing revenue and ROI, marketing dashboards showing rankings and traffic, technical dashboards showing crawl health and Core Web Vitals, and competitive benchmarking dashboards.
How quickly can you set up analytics?
A basic dashboard and attribution setup typically takes 2-3 weeks. More complex integrations with CRM data, custom attribution models or BigQuery pipelines take 4-8 weeks. I prioritise key dashboards early while building the full infrastructure in parallel.
How much do SEO analytics cost?
A basic analytics setup with GA4, Search Console and a custom dashboard costs between £1,500 and £3,000 as a one-off project. Ongoing analytics and reporting ranges from £1,000 to £3,000 per month.
Ready to prove the ROI of every SEO decision?
Book a free 30-minute consultation. No pitch, no pressure.