How I Got Here

For nearly three decades, I've been deeply immersed in the evolving digital marketing landscape, cultivating a core specialism in SEO. It's been a privilege to work alongside and for some of the world's largest household name companies, tackling complex challenges at scale.

My foundation is built on creating and implementing impactful SEO strategies for brands across the UK and globally, consistently focused on maximising ROI. I specialise in the full spectrum of SEO. From meticulous on-page optimisation and robust technical SEO to strategic outreach and conversion rate optimisation (CRO), ensuring we squeeze the absolute maximum benefit out of every visitor to your website.

A key element driving my approach is a strong understanding of user intent & behavior. This insight allows me to craft truly unique, resonant digital marketing campaigns that go beyond simple visibility, actively attracting and delivering highly engaged visitors.

Since the release of OpenAI's API in 2020, a new dimension has powerfully entered my practice. Artificial Intelligence. This technology hasn't just fascinated me, it's become an integral part of how I enhance digital marketing and SEO for superior outcomes. I now actively combine my deep, hands on knowledge of SEO and digital marketing fundamentals with cutting-edge AI capabilities.

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