LLMO.

Optimise your content for ChatGPT, Gemini & Claude. Structure, authority & technical tweaks.

Semantic HTML & schema markupAuthority signal enhancementFAQ & topic cluster optimisationAI crawler technical fixes
Overview

Large Language Model Optimisation (LLMO) is the new frontier of search. Millions of B2B buyers now start their research in ChatGPT, Perplexity and Claude rather than Google. I restructure your content, authority signals and technical architecture so your brand is cited — not your competitors — when AI models answer your customers' questions.

What's Included

Everything you need to
dominate search.

01

Content Structure Optimisation

I restructure your content so AI models can easily understand and use it in responses. Think of this as building an information architecture AI can parse at scale.

  • Proper heading hierarchy (H1, H2, H3) for semantic clarity
  • Short, readable paragraphs with logical flow
  • Bullet points, numbered lists and tables for clarity
  • Enhanced semantic HTML for better LLM comprehension
02

Authority Signal Enhancement

LLMs are trained on the web's most authoritative sources. I build the signals that tell AI models your brand is the definitive answer — not a footnote.

  • Entity optimisation: ensuring your brand, people and products are correctly understood by AI knowledge graphs
  • Wikipedia and Wikidata entity creation and maintenance
  • High-DR citation building from sources LLMs trust
  • Author E-E-A-T signals: bios, credentials and bylines
03

Technical AI Crawler Fixes

If AI crawlers can't access or understand your content, you won't be cited. I audit and fix every technical barrier between your site and the models that matter.

  • robots.txt and crawl budget optimisation for AI bots (GPTBot, ClaudeBot, PerplexityBot)
  • Page speed and Core Web Vitals improvements
  • Structured data (JSON-LD) implementation for all content types
  • Canonical and duplicate content resolution
04

FAQ & Topic Cluster Optimisation

AI models love well-structured Q&A content. I build comprehensive FAQ architectures and topic clusters that position your brand as the go-to source for your industry's most-asked questions.

  • AI-generated question research across ChatGPT, Perplexity and Google's People Also Ask
  • FAQ schema markup for enhanced SERP and AI citation visibility
  • Topic cluster mapping to establish topical authority
  • Content gap analysis against top-cited competitors in LLMs
FAQ

Common questions about LLMO.

LLMO (Large Language Model Optimisation) is the practice of making your brand visible and citable within AI-powered search tools like ChatGPT, Perplexity, Claude and Google's AI Overviews. As more users shift to AI-first search, traditional SEO rankings matter less than being the source AI models trust and cite.

I track brand citation frequency across major LLMs, AI Overview appearances in Google, referral traffic from Perplexity and ChatGPT, and share of voice in AI-generated responses for your target keywords. These metrics are reported in a custom dashboard updated weekly.

No — it complements it. Google still drives the majority of search traffic, and strong traditional SEO foundations (technical health, backlinks, content quality) are prerequisites for LLMO success. I run both strategies in parallel to maximise your visibility across all search surfaces.

Ready to rank in the AI era?

Book a free 30-minute consultation. No pitch, no pressure.