Transparent Pricing

SEO Pricing:
What's the Real Cost?

Getting a consistent price for SEO work is notoriously difficult. This calculator uses real methodology — grounded in market data, peer conversations, and nearly 30 years of personal experience — to show you what a professional SEO campaign actually costs.

Prices represent what a competent, professional SEO campaign costs to have a real chance of working. Commodity pricing produces commodity results. These figures are the middle ground where most serious businesses actually operate.

Step 1

Select Your Business Profile

Step 2

Select Your Services

Click a category to select all services in it, or pick individual services. Prices update in real time based on your business profile.

Technical Audit
One-time
£2,250
Structured Data
One-time
£1,125
Migration / Redesign Support
One-time
£3,125
Performance Optimisation
One-time
£1,500
GBP Setup
One-time per location
£438
Citation Management
Monthly per location
£188
Review Management
Monthly per location
£250
Listing Management
Monthly per location
£150
Content Optimisation
Monthly
£1,000
Money Page Creation
Per page, one-time
£750
Ongoing Content Creation
Per piece / month
£438
Link Audit
One-time flat fee
£1,500
Outreach Link Building
Per link
£350
Link Insertions
Per link
£225
GA4 & GSC Setup
One-time
£750
Conversion Tracking Setup
One-time
£1,000
Dashboard Setup
One-time
£625
Ongoing Reporting
Monthly
£500

SEO Pricing Estimate

Updates as you select services

Select services on the left to build your estimate.

Prices shown are indicative estimates in GBP, based on typical professional rates for UK and global markets. Actual costs vary by scope, complexity, and specific requirements.