Home/Services/AI CRO

AI CRO.

CRO audits, dynamic personalisation, A/B testing & 24/7 optimisation.

Behavioural funnel analysisReal-time personalisationSmart A/B & multivariate testingContinuous micro-optimisations
Overview

Driving traffic is only half the battle. I use AI-powered conversion rate optimisation to turn your existing visitors into customers — analysing behavioural data, running intelligent A/B tests and implementing real-time personalisation that adapts to each user's intent and journey stage.

What's Included

Everything you need to
dominate search.

01

AI-Driven CRO Audit & Strategy

I begin with a comprehensive, AI-powered analysis of your website's conversion performance. Advanced algorithms examine every touchpoint in your funnel to identify exactly where and why visitors are leaving without converting.

  • User behaviour patterns across all touchpoints
  • Conversion funnel drop-off points and friction areas
  • Technical barriers affecting user experience
  • Competitive benchmarking against industry leaders
02

Dynamic Personalisation

One-size-fits-all websites leave conversion rate on the table. I implement real-time personalisation engines that adapt your content, CTAs and offers based on each visitor's source, behaviour and intent signals.

  • Geo-targeted content and offers
  • Behavioural triggers based on scroll depth, time on page and click patterns
  • Returning visitor recognition and personalised re-engagement
  • Dynamic CTAs that adapt to funnel stage
03

Intelligent A/B & Multivariate Testing

I run statistically rigorous experiments across your highest-traffic pages, using AI to predict winning variants faster and allocate traffic more efficiently than traditional testing tools.

  • Hypothesis generation driven by behavioural data and heatmaps
  • Multi-armed bandit testing for faster, more efficient optimisation
  • Multivariate testing of headlines, CTAs, layouts and imagery
  • Statistical significance monitoring with automated winner deployment
04

Continuous Micro-Optimisation

CRO is not a one-off project — it's an ongoing programme of incremental improvements that compound over time. I maintain a rolling optimisation roadmap prioritised by revenue impact.

  • Weekly conversion rate reporting with trend analysis
  • Form optimisation and checkout flow improvements
  • Page speed and Core Web Vitals improvements for conversion impact
  • Monthly strategy reviews with prioritised test roadmap
FAQ

Common questions about AI CRO.

Results vary by industry and starting point, but well-executed CRO programmes typically deliver 15–40% improvements in conversion rate within the first 6 months. Even a 1% improvement in conversion rate can represent significant revenue at scale.

You need sufficient traffic to reach statistical significance in tests — typically at least 1,000 monthly conversions per page being tested. For lower-traffic sites, I focus on qualitative research (heatmaps, session recordings, user interviews) to inform high-confidence changes.

AI enables faster pattern recognition across larger datasets, more accurate prediction of winning variants, real-time personalisation at scale and continuous optimisation without manual intervention — all things that are impossible with traditional CRO tools and teams.

Ready to convert more of your existing traffic?

Book a free 30-minute consultation. No pitch, no pressure.