Analíticas.
Servicios de analítica SEO e informes: configuración de GA4, dashboards personalizados, seguimiento de rankings e informes mensuales.
SEO without measurement is guesswork. I build analytics infrastructures that connect every organic touchpoint to revenue, giving you the attribution clarity and real-time dashboards you need to make confident investment decisions and prove the value of SEO to every stakeholder. This is not about vanity metrics like traffic and rankings. It is about showing exactly how much revenue each keyword, page, and content investment generates. I combine nearly 30 years of SEO expertise with GA4, Looker Studio, and CRM integrations to build reporting that actually gets used. Analytics is the backbone of every other service I offer, from content marketing to CRO to link building.
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¿Qué son las Analíticas SEO?
SEO analytics is the practice of measuring, analysing, and reporting on the performance of your organic search programme. It goes beyond tracking rankings and traffic. Proper SEO analytics connects organic search activity to business outcomes: leads, revenue, pipeline, and customer lifetime value. I build analytics systems that answer the questions your stakeholders actually ask: how much revenue does SEO generate, which keywords drive the most valuable traffic, and where should we invest next month's budget. The foundation is GA4 configured correctly, Google Search Console connected to your reporting, and CRM integration that traces organic visitors through to closed deals.
- GA4 configuration: goals, events, and conversions set up for organic search tracking
- Google Search Console integration for keyword-level performance data
- CRM integration connecting organic traffic to pipeline and revenue
- Custom dashboards showing the metrics that matter to your business
- Attribution modelling that shows SEO's true revenue contribution
- Monthly reporting with actionable insights, not just data dumps
Informes SEO que Demuestran el ROI
Most SEO reports are vanity metric dumps: traffic up 12 per cent, rankings improved for 15 keywords, bounce rate down 3 per cent. None of that answers the question your CFO actually asks: how much revenue did SEO generate this month? I build reporting that connects organic search to actual revenue. This means integrating GA4 with your CRM (Salesforce, HubSpot, or whatever you use), tracing organic visitors through the sales funnel, and attributing revenue to specific keywords, pages, and content investments. Monthly reports translate these numbers into clear business outcomes: what worked, what did not, and exactly where to invest next month's budget.
- Revenue attribution connecting organic traffic to closed deals and pipeline
- Keyword-level ROI: which target keywords generate the most revenue
- Page-level ROI: which content investments deliver the best return
- CRM integration: Salesforce, HubSpot, Pipedrive, and custom platforms
- Monthly reports with clear business outcomes, not just traffic metrics
- Executive dashboards designed for C-suite, not just marketing teams
Dashboards SEO Personalizados
I build bespoke, real-time dashboards that surface the metrics that actually matter to your business. Every dashboard is designed for its specific audience: C-suite dashboards show revenue, ROI, and organic market share. Marketing team dashboards show rankings, traffic, CTR, and conversions. Technical dashboards show crawl errors, Core Web Vitals, and indexation. Competitor benchmarking dashboards show how you stack up against your rivals across every dimension. All dashboards are built in Looker Studio (formerly Google Data Studio) and connected to live GA4 and Search Console data, so you always have a current view of performance without waiting for a monthly report.
- Executive dashboards: revenue, ROI, and organic market share
- Marketing dashboards: rankings, traffic, CTR, and conversions
- Technical dashboards: crawl errors, Core Web Vitals, and indexation
- Competitor benchmarking dashboards updated daily
- Looker Studio (Google Data Studio) with live GA4 and Search Console data
- Custom KPI tracking aligned to your specific business goals
Cómo las Analíticas Impulsan Decisiones SEO
Data without interpretation is noise. Every week I deliver a concise, actionable insight report that translates your analytics into clear recommendations: what is working, what is not, and exactly what to do next. This includes trend analysis and anomaly detection (why did traffic drop on Tuesday), prioritised action items ranked by revenue impact, competitor movement alerts, and monthly deep-dive reports with 90-day forward-looking recommendations. Analytics also informs every other aspect of your SEO programme: which content to refresh, which keywords to target, where to build links, and how to allocate budget. I treat analytics as the decision-making engine, not an afterthought.
- Weekly performance summaries with trend analysis and anomaly detection
- Prioritised action items ranked by revenue impact
- Competitor movement alerts and strategic implications
- Monthly deep-dive reports with 90-day forward-looking recommendations
- Data-driven content refresh prioritisation
- Budget allocation guidance based on actual performance data
Paquetes y Precios de Analíticas
A basic analytics setup with GA4 configuration, Search Console integration, and a custom dashboard typically costs between £1,500 and £3,000 as a one-time project. Ongoing analytics and reporting with monthly insight reports, dashboard maintenance, and CRM integration ranges from £1,000 to £3,000 per month. The value of proper analytics is not the dashboards themselves. It is the decisions they enable: knowing which content to invest in, which keywords to target, and how to prove SEO's revenue contribution to stakeholders. Use the SEO pricing calculator for an instant estimate, or book a free discovery call to discuss your analytics needs.
- Analytics setup: £1,500-£3,000 one-time for GA4, Search Console, and custom dashboard
- Ongoing reporting: £1,000-£3,000/month with monthly insight reports and CRM integration
- Value: proper analytics enables confident budget decisions and proves SEO ROI
- Transparent pricing with no hidden fees or long-term lock-in contracts
- Flexible engagement: setup-only, monthly reporting, or integrated with full SEO programme
Preguntas frecuentes sobre Analíticas.
¿Qué son las analíticas SEO?
SEO analytics is the practice of measuring, analysing, and reporting on the performance of your organic search programme. It goes beyond tracking rankings and traffic to connect organic search activity to business outcomes like leads, revenue, and pipeline. Proper SEO analytics answers the questions your stakeholders ask: how much revenue does SEO generate and where should we invest next.
¿Cómo demuestras el ROI del SEO?
I build attribution models that connect organic traffic to actual revenue by integrating GA4 with your CRM (Salesforce, HubSpot, or custom platforms). This shows the revenue contribution of every keyword, page, and content investment, making the business case for SEO impossible to ignore.
¿Qué dashboards construyes?
I build bespoke dashboards in Looker Studio (Google Data Studio) for different audiences: executive dashboards showing revenue and ROI, marketing dashboards showing rankings and traffic, technical dashboards showing crawl health and Core Web Vitals, and competitor benchmarking dashboards. All are connected to live GA4 and Search Console data.
¿Qué tan rápido puedes configurar las analíticas?
A basic dashboard and attribution setup typically takes 2-3 weeks. More complex integrations involving CRM data, custom attribution models, or BigQuery pipelines take 4-8 weeks. I prioritise getting key dashboards live early while building the full infrastructure in parallel.
¿Cuál es la diferencia entre analíticas SEO e informes SEO?
SEO analytics is the practice of measuring and analysing organic search performance. SEO reporting is the output: the dashboards, reports, and insights that translate analytics into actionable recommendations. I provide both: the measurement infrastructure and the monthly reporting that turns data into decisions.
¿Cuánto cuestan las analíticas SEO?
A basic analytics setup with GA4, Search Console, and a custom dashboard costs between £1,500 and £3,000 as a one-time project. Ongoing analytics and reporting with monthly insight reports and CRM integration ranges from £1,000 to £3,000 per month. The value is in the decisions the data enables, not the dashboards themselves.
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