AI SEO Consultant · Spain, UK & Global

Rank in
Google.
Get Cited
by AI.

Nearly 30 years of SEO expertise, now focused on the two things that matter: traditional search rankings and AI citation visibility.

30+
Years Experience
200+
Brands Served
AI
Powered Strategy
£M+
Revenue Generated

What Is an AI SEO Consultant?

An AI SEO consultant is a search optimisation specialist who helps businesses rank in traditional Google results and get cited by AI-powered answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Unlike traditional SEO consultants who focus only on keyword rankings and backlinks, an AI SEO consultant structures content so large language models can extract, understand, and recommend your brand in conversational answers. This includes optimising for Large Language Model Optimisation (LLMO), implementing structured data markup, building entity authority, and ensuring content is formatted as direct answer blocks. For businesses targeting the UK, Spain, or global markets, AI SEO consulting is now important because AI-powered search is growing faster than traditional organic search.

Lee Beirne working on AI-powered SEO strategy, 30 years digital marketing experience
AI-First Approach
Since OpenAI API launch, 2020
About Lee

Digital
Marketing
Reimagined.

For nearly three decades, I've been deeply immersed in the evolving digital marketing space, cultivating a core specialism in SEO. It's been a privilege to work alongside some of the world's largest household-name companies, tackling complex challenges at scale.

My foundation is built on creating and implementing impactful SEO strategies for brands across the UK and globally, consistently focused on maximising ROI. I specialise in the full spectrum of SEO. from meticulous on-page optimisation and solid technical SEO to strategic outreach and CRO.

Since the release of OpenAI's API in 2020, artificial intelligence has become an integral part of how I enhance digital marketing and SEO for superior outcomes.

Technical SEOLLMOAI ContentLink BuildingCROiGaming SEO
Case Studies

Real Results.
Real Numbers.

Every strategy is backed by data. Here is what happens when you combine decades of SEO experience with AI-powered execution.

iGaming 22-day migration

WordPress to Astro: Casino Affiliate Site

casinoroyale.ee was stuck on WordPress with a34/100 SEO score. WAF blocking crawlers, frozen sitemaps, toxic backlink profile (spam score 54), and auto-translated doorway pages in a YMYL niche.

99
Lighthouse Perf.
100
Lighthouse SEO
#1
bitcoin casino estonia
Read the full case study →
LLMO AI citation strategy

From Invisible to Cited by ChatGPT, Perplexity & Claude

A B2B SaaS client had zero AI search visibility. Their content was not structured for LLM extraction, had no schema markup, and was not being cited by any AI assistant.

3
AI platforms citing
47
Citations/month
+340%
AI referral traffic
Read the LLMO guide →
FAQ

Common Questions
About AI SEO.

What is AI SEO and how is it different from traditional SEO?

AI SEO combines traditional search engine optimisation with optimisation for AI-powered answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Traditional SEO focuses on ranking in Google organic results. AI SEO also ensures your content is structured so AI assistants can extract, cite, and recommend your brand in their responses.

What is LLMO (Large Language Model Optimisation)?

LLMO is the practice of optimising your content so AI tools like ChatGPT, Claude, and Gemini cite your brand in their answers. This involves structured data markup, entity consistency, answer-block formatting, and building authoritative content that LLMs trust as a source.

How long does it take to see SEO results?

Technical SEO fixes can show impact within 2-4 weeks. Content strategy usually takes 3-6 months to generate meaningful organic traffic growth. AI citation visibility (LLMO) can begin within 4-8 weeks if your site already has domain authority. I provide monthly reporting so you can track progress from week one.

Do you work with specific industries?

I specialise in iGaming (casinos, sportsbooks), fintech, B2B SaaS, and professional services. These sectors require deep understanding of YMYL compliance, E-E-A-T signals, and regulatory constraints. I also work with general ecommerce and local businesses where my approach fits.

What is included in your SEO services?

Every engagement includes a full technical audit, keyword research, content strategy, schema markup implementation, and monthly reporting. Depending on your plan, this extends to link building, LLMO optimisation, competitor monitoring, CRO, and AI search visibility tracking. I use DataForSEO for live data and never fabricate metrics.

How much does SEO cost?

SEO pricing depends on your site size, competition, and goals. I offer transparent pricing through my SEO pricing calculator. Typical engagements range from £1,500-£5,000/month for SMEs and £5,000-£15,000/month for enterprise. I do not lock clients into long-term contracts.

Can you guarantee first-page rankings?

No honest SEO consultant can guarantee specific rankings. Google algorithm changes constantly and depends on hundreds of factors. What I guarantee is a data-driven strategy, transparent reporting, and continuous optimisation. My track record speaks for itself through the case studies on this site.

Do you use AI to generate content?

I use AI as a research and drafting tool, never as a replacement for human expertise. Every piece of content is reviewed, edited, and enhanced with real-world experience. For YMYL topics like fintech and gambling, human oversight is non-negotiable. AI helps me work faster, not cut corners.
Open Source

Built in the Open.
Free to Use.

I built opencode-seo, an AI-native SEO platform for OpenCode. Ask natural-language questions, get evidence-backed answers powered by live DataForSEO data and a deterministic rule engine that works across all 400+ OpenRouter models.

87
Skills
26
Deterministic Rules
4
Specialist Agents
10
AI Search Skills

Live Data, Not Guesses

Every volume, ranking, and backlink number comes from the DataForSEO API. Skills refuse to fabricate metrics, no hallucinated numbers, ever.

Deterministic Rule Engine

26 SEO checks as YAML rules with embedded tests, evaluated in pure Python with zero model calls. Results are identical across all 400+ OpenRouter models.

Three-Layer Architecture

Atomic skills for focused tasks, workflow skills that chain them, project memory that keeps outputs consistent across every client engagement.

AI-Search First

10 dedicated skills for AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and LLM citation readiness, evidence-based, no hype.

Client-Ready Reports

White-label HTML reports with charts, an executive one-pager, and before/after comparisons, one command away from any markdown report.

Monitoring Built In

Drift snapshots, a DataForSEO cost ledger, and response caching turn one-off audits into a repeatable, scalable monitoring system.

opencode-seo — seo_lint.py

# Ask naturally, or use slash commands:

/site-audit https://example.com

→ full audit, 4 parallel specialist agents

/citation-check https://example.com/guide

→ AI citation readiness score (11 criteria)

$ seo_lint.py --url https://example.com --format text

https://example.com — score 70/100 (6 findings, 26 rules)

! high    multiple-h1 [actual: 3]

Keep the single H1 that best describes the page's topic and demote the rest to <h2>.

- low     thin-answer-block [actual: 34]

Write a 40-60 word paragraph directly below the first <h2> that answers its question completely.

Transparent Pricing

No Surprises.
No Lock-In.

Every engagement starts with a clear scope and honest pricing. No hidden fees, no long-term contracts, no surprises at the end of the month.

SMEs and Startups
£1,500 to £5,000 per month. Technical audit, content strategy, LLMO, and monthly reporting.
Enterprise
£5,000 to £15,000 per month. Full-service SEO with link building, competitor monitoring, CRO, and AI search visibility.
Get Your Estimate
Freelance vs Agency

Why Hire a
Freelance Consultant?

Agencies sell time. I sell outcomes. Here is what that means for your business.

You Work With Me, Not a Team of Juniors
No handoffs to account managers or junior execs pulling spreadsheets. Every strategy, every audit, every decision comes from 30 years of experience.
No Retainer Traps
Agencies lock you into 12-month contracts and deliver reports. I work month-to-month because I earn your business every month.
AI-Powered Speed
I use AI agents to execute repetitive tasks in hours, not weeks. You get faster results at a lower cost than a traditional agency.
Direct Access
No ticketing systems, no weekly sync calls with five people on Zoom. You message me, I respond. That is it.
Get In Touch

Ready to grow
with AI SEO?

Book a free 30-minute consultation. No sales pitch. just an honest conversation about your goals and how AI SEO can help you achieve them.

Free 30-minute discovery call
No obligation, no hard sell
Bespoke strategy, not templates
Response within 24 hours