Local SEO.
Get found by local customers. Google Business Profile, citations, reviews, and AI search visibility for local businesses.
Local SEO services help businesses appear in local search results, the map pack, and AI-generated answers when customers search for products or services nearby. It covers Google Business Profile optimisation, local citations, review management, LocalBusiness schema, and AI search visibility. I work with local businesses across the UK, US, and Spain. One client, a law firm in Cardiff, went from invisible in local search to appearing in the map pack for 8 target queries within 6 weeks. Another, a dental practice in Manchester, saw a 45% increase in appointment bookings after we optimised their Google Business Profile and built local citations. Local SEO is not just about ranking in Google Maps. In 2026, customers also ask ChatGPT, Siri, and Google Assistant for local recommendations. If your business does not appear in those answers, you are losing customers to competitors who have optimised for AI search. My local SEO process starts with a Google Business Profile audit, followed by citation building, review strategy, and LocalBusiness schema implementation. I also optimise for AI search visibility so your business appears when customers ask voice assistants for recommendations. For more on voice search, see my guide on voice search optimisation.
Everything you need to
dominate local search.
What is Local SEO?
Local SEO is the practice of optimising your online presence to attract more business from relevant local searches. These searches happen on Google, Google Maps, and increasingly on AI assistants like ChatGPT, Siri, and Google Assistant. The goal is to appear when potential customers search for products or services in your area.
- Local SEO targets customers in your geographic area
- Google Business Profile is the foundation of local visibility
- Reviews and citations build trust with both customers and search engines
- LocalBusiness schema helps search engines understand your business
- AI assistants now answer local queries, adding a new optimisation layer
Google Business Profile Optimisation
Your Google Business Profile is the most important local SEO asset. It controls how your business appears in Google Maps, the local pack, and knowledge panels. I optimise every element: categories, description, services, photos, posts, Q&A, and attributes. A well-optimised profile can be the difference between appearing in the top 3 results and being invisible.
- Category selection and optimisation
- Business description with local keywords
- Service and product listings
- Photo and video optimisation
- Google Posts strategy
- Q&A management
Local Citations and NAP Consistency
Local citations are mentions of your business name, address, and phone number (NAP) across online directories, review sites, and local publications. Consistent NAP information across all platforms builds trust with search engines and helps your business rank in local results. Inconsistent information confuses both search engines and customers.
- Citation audit across 50+ directories
- NAP consistency correction
- Local directory submissions
- Industry-specific citation building
- Duplicate listing cleanup
Review Management and Strategy
Reviews are one of the most important local ranking factors. They build trust with potential customers and signal quality to search engines. I help you develop a review generation strategy, respond to reviews professionally, and monitor your online reputation across platforms. Businesses with more positive reviews consistently outrank those without.
- Review generation strategy
- Review response templates
- Reputation monitoring across platforms
- Review velocity tracking
- Competitor review analysis
LocalBusiness Schema Markup
LocalBusiness schema is structured data that tells search engines exactly what your business is, where it is located, when it is open, and what services it offers. This helps your business appear in rich results, knowledge panels, and AI-generated answers. Without it, search engines have to guess the details.
- LocalBusiness schema implementation
- Opening hours markup
- Service area specification
- Review and rating schema
- Event and offer markup
AI Search Visibility for Local Businesses
In 2026, customers do not just search Google. They ask ChatGPT, Siri, and Google Assistant for local recommendations. If your business does not appear in those answers, you are invisible to a growing segment of your market. I optimise your presence for AI-generated local answers so you appear when it matters most.
- Voice search optimisation for local queries
- AI assistant visibility tracking
- FAQPage schema for AI extraction
- Conversational content for voice search
- Local entity authority building
Common questions about Local SEO.
What is local SEO?
Local SEO is the practice of optimising your online presence to attract more business from relevant local searches. It covers Google Business Profile optimisation, local citations, review management, LocalBusiness schema, and AI search visibility for local queries.
How much do local SEO services cost?
Local SEO services typically cost between £500 and £2,000 per month depending on the number of locations, competition, and scope of work. One-time audits start at £500. The investment pays for itself when your business appears in the top 3 local results.
How long does local SEO take to show results?
Local SEO typically shows results within 3 to 6 months. Google Business Profile optimisation can produce quick wins within weeks, while citation building and review generation take longer to compound. The timeline depends on your starting position and competition.
Do I need local SEO if I already have a website?
Yes. A website alone does not guarantee local visibility. Local SEO ensures your business appears in Google Maps, the local pack, and AI-generated answers when customers search for your services nearby. Without it, you are invisible to local customers.
How do AI assistants affect local SEO?
AI assistants like ChatGPT, Siri, and Google Assistant now answer local queries. They pull from Google Business Profile, reviews, and local citations. Optimising these assets ensures your business appears in AI-generated recommendations, not just traditional search results.
Ready to get found by local customers?
Book a free 30-minute consultation. No pitch, no pressure.