Rank in
Google.
Get Cited
by AI.
Nearly 30 years of SEO expertise, now focused on the two things that matter: traditional search rankings and AI citation visibility.
Digital
Marketing
Reimagined.
For nearly three decades, I've been deeply immersed in the evolving digital marketing landscape, cultivating a core specialism in SEO. It's been a privilege to work alongside some of the world's largest household-name companies, tackling complex challenges at scale.
My foundation is built on creating and implementing impactful SEO strategies for brands across the UK and globally, consistently focused on maximising ROI. I specialise in the full spectrum of SEO. from meticulous on-page optimisation and robust technical SEO to strategic outreach and CRO.
Since the release of OpenAI's API in 2020, artificial intelligence has become an integral part of how I enhance digital marketing and SEO for superior outcomes.
High-Impact
AI SEO Services.
Traditional SEO can't keep up with AI search. I combine 30+ years of expertise with cutting-edge AI to deliver results without the guesswork.
Content Marketing
Research, strategy & AI-assisted content that ranks, resonates and converts.
LLMO
Large Language Model Optimisation. structure your content so AI assistants cite your brand.
Link Building
ML-powered prospect discovery, personalised outreach & quality assurance.
iGaming SEO
Regulation-compliant SEO for casinos, sportsbooks & iGaming.
CRO
CRO audits, dynamic personalisation, A/B testing & 24/7 optimisation.
Competitor Analysis
24/7 AI monitoring of competitors' keywords, content, links & PR.
Analytics
Predictive insights, ROI modelling & 24/7 dashboards.
Fintech SEO
SEO for financial technology companies: YMYL compliance, E-E-A-T, and AI search visibility.
Built in the Open.
Free to Use.
I built opencode-seo, an AI-native SEO platform for OpenCode. Ask natural-language questions, get evidence-backed answers powered by live DataForSEO data and a deterministic rule engine that works across all 400+ OpenRouter models.
Live Data, Not Guesses
Every volume, ranking, and backlink number comes from the DataForSEO API. Skills refuse to fabricate metrics, no hallucinated numbers, ever.
Deterministic Rule Engine
26 SEO checks as YAML rules with embedded tests, evaluated in pure Python with zero model calls. Results are identical across all 400+ OpenRouter models.
Three-Layer Architecture
Atomic skills for focused tasks, workflow skills that chain them, project memory that keeps outputs consistent across every client engagement.
AI-Search First
10 dedicated skills for AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and LLM citation readiness, evidence-based, no hype.
Client-Ready Reports
White-label HTML reports with charts, an executive one-pager, and before/after comparisons, one command away from any markdown report.
Monitoring Built In
Drift snapshots, a DataForSEO cost ledger, and response caching turn one-off audits into a repeatable, scalable monitoring system.
# Ask naturally, or use slash commands:
/site-audit https://example.com
→ full audit, 4 parallel specialist agents
/citation-check https://example.com/guide
→ AI citation readiness score (11 criteria)
$ seo_lint.py --url https://example.com --format text
https://example.com — score 70/100 (6 findings, 26 rules)
! high multiple-h1 [actual: 3]
Keep the single H1 that best describes the page's topic and demote the rest to <h2>.
- low thin-answer-block [actual: 34]
Write a 40-60 word paragraph directly below the first <h2> that answers its question completely.
Ready to grow
with AI SEO?
Book a free 30-minute consultation. No sales pitch. just an honest conversation about your goals and how AI SEO can help you achieve them.
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